CRUISE Lines International Association (CLIA) Australasia has rebranded its “Plan a Cruise Month” in Oct to “Choose Cruise”, a move designed to motivate travellers to book a cruise rather than just plan one.
The move has been partly inspired by the success of CLIA Australasia’s past social media campaigns which used the #ChooseCruise hashtag and garnered positive traction.
“Choose Cruise is an opportunity for travel lovers to learn more about the different cruise options available, and to take advantage of promotions and value-adds from cruise experts,” said CLIA Australasia and Asia md Joel Katz.
“With weekly themes of ocean, river, luxury, and expedition throughout Oct, we are hoping to engage both new and existing cruisers in exciting ways,” Katz added.
The Choose Cruise push in Oct will involve a mixture of trade, consumer and media activities, as well as the activation of a dedicated Choose Cruise microsite, featuring cruise information, experiences and CLIA agent search.
A greater variety of marketing tools for agents will also be made available on 15 Aug that will include custom media releases, newsletter articles, social media tiles and infographics that can used be used in email and social marketing campaigns.

Source: Travel Australia