DUBAI has launched its Tourism 2.0 blockchain-enabled marketplace as part of a vision to connect buyers directly to hotels and tour operators through new technology platforms.
The initiative is aimed at creating new distribution channels for Dubai’s tourism inventory through “a future-proofed virtual business-to-business marketplace”.
The Dubai Department of Tourism and Commerce Marketing (DTCM) says the concept will make it the first city to “embark on the journey of democratising travel through the use of emerging technologies” and will initially provide a new distribution channel for hotels.
A wider implementation will be rolled out over 24 months.
Arabian Business says the initiative will allow hotels and tour operators to connect directly, giving operators the ability to access hotel occupancy and room rates while allowing them to more effectively communicate offers and availability to their customers.
It has been launched as part of Dubai Tourism’s Vision 2020, which aims to welcome 20 million visitors per year to the emirate by the year 2020.

Source: Travel Australia