SHANGRI-LA Hotels and Resorts invited customers to get “Lost in Shangri-La” at its recent Annual Showcase from 04 to 08 Jun.
With the support of airlines, DMCs and NTOs, a total of 21 properties from China, Hong Kong, Singapore, Malaysia, Philippines, Sri Lanka, Fiji and Australia were on show at the event, which included updates on the hotels and their destinations, as well as information on inspiring journeys and unforgettable experiences designed to capture the customer’s imagination.
Showcases in Sydney and Melbourne attracted great attendance from the leisure, MICE and corporate sectors, who had the opportunity to immerse themselves in Shangri-La’s renowned Asian style of hospitality with a special guest appearance in Sydney by Shangri-La Hotel Sydney’s larger-than-life executive pastry chef, Anna Polyviou.
Anna created “Anna’s Mess” to the delight of the luncheon guests, highlighting the creative and innovative dining experiences the Shangri-La offers its customers.
This year, Shangri-La’s four-star brand, Hotel Jen, participated in the Showcase, highlighting growth across its Beijing, Singapore, Hong Kong, Manila, Male (Maldives), Penang, Shenyang and Brisbane properties.
Senior leadership representatives from Hong Kong also came down to support the Showcase, with Nichlas Maratos, executive vp sales, and Pippa Williamson, senior vp sales, enjoying the opportunity to reconnect with the Australian market, having joined Shangri-La towards the end of last year.
A range of prizes were up for grabs during the event, including flights, accommodation and tours from the airlines, DMCs and hotels, and were well received by lucky winners in Sydney and Melbourne, who will jet off to experience more
Shangri-La hospitality first hand!

Source: Travel Australia