GLOBAL online giant Booking Holdings has struck an agreement to purchase Australian hotel metasearch site HotelsCombined.
The parent of Booking.com and other digital retailers including Agoda and Priceline has announced the Sydney-based site will join the group and report to its KAYAK brand in a deal to be settled later this year.
“HotelsCombined has built a strong brand with loyal consumers across APAC, and we believe the team will be a great addition to KAYAK to further expand our worldwide metasearch strategy,” said Glenn Fogel, ceo of Booking Holdings.
Details of the sale have not been revealed, though the deal has been approved by shareholders and directors, subject to regulatory approvals.
HotelsCombined ceo Hichame Assi said his company had always been inspired by the culture of Booking Holdings brands and was “excited to be joining the family”.
“Operating under the KAYAK umbrella will strengthen our proposition to both customers and partners with greater scale, product breadth and innovation,” Assi said.
Source: Travel Australia