LUXURY Escapes’ voluntary withdrawal from the AFTA Travel Accreditation Scheme (ATAS) (TD yesterday) was a “value-based” decision, the company told TD.
“AFTA and ATAS has been a fantastic organisation for many years, but its position in the market seems to have diminished and we weren’t able to justify the material fee increase that has been demanded,” Luxury Escapes co-founder and ceo Adam Schwab said.
“We remain a proud member of IATA and will reconsider our membership of AFTA and ATAS in the future.”
The company said the move would have “absolutely no impact” on the business, which it stated “had never been in a better position”.
“The decision is purely value based,” Luxury Escapes said.
“We haven’t seen value from AFTA and ATAS commensurate with the fees.”
The company confirmed the move did not indicate a change in direction of the business, noting its “commitment to providing the very best service to customers and a world-leading ability to supply incremental demand to our partners has not changed or wavered”.

Source: Travel Australia