A DELEGATION of a dozen travel & tourism representatives from San Francisco is down under this week to promote the Rugby World Cup Sevens which is being held in the Californian gateway from 20-22 Jul.
Officials from the city’s tourist board, San Francisco Travel, have led the group to Sydney following a stop in Auckland to push the sporting event held every 4 years.
San Francisco Travel president & ceo Joe D’Alessandro told Travel Daily the organisation is hoping the world cup will attract a large audience from the rugby loving nations of Australia and NZ.
Games between the 40 nations involved will be held at AT&T Park, renowned for its proximity to San Fran’s Embarcadero, Union Square, shopping and hotels.
It will also be the first time women will play concurrently in a Rugby Sevens world cup.
He said the tournament was expected to lure 100,000 visitors over the three days.
Official ticket agents in Australia selling packages to the event are Events Travel and We Love Rugby.
See rwcsevens.com for more.
MEANWHILE, D’Alessandro said San Francisco Travel was excited about Qantas’ newly announced Melbourne-SFO route which went on sale last week (TD Fri).
“We know that when there is a non-stop flight people are going to take it, and even if SFO is not their final destination, often they’ll stop there,” he said.
“To have one more gateway down here will be great for tourism in both directions.”
Pictured from left at last night’s event in Sydney are Howard Pickett, exec vp & chief marketing officer, San Francisco Travel; Melissa Andretta; San Francisco Int’l Airport and D’Alessandro.

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Source: Travel Australia