SWISS-BELHOTEL International has unveiled plans to double the number of its hotels in Australia from five to 10 in the next three years under a global expansion.
The strategy was announced at the company’s general managers’ conference this month & involves the launch of at least 60 new properties over the next few years.
The group has pinpointed new openings in Sydney and Melbourne as potential locations for the new additions and has also noted it is seeking opportunities to expand its presence in New Zealand.
Swiss-Belhotel Int’l chair and president Gavin Faull said that 2018 would mark the start of a period of accelerated growth.
“The next five years will see a rapid expansion of our hotel portfolio in several key markets, including Indonesia, Australasia, the Middle East, China, Vietnam and Europe,” he said.
The company is plotting to boost its presence in Indonesia by almost 50%, with 30 projects in the pipeline.
Source: Travel Australia