Lefebvre to remain Silversea executive chairman and drive strategy long-term. 
Royal Caribbean Cruises has announced the acquisition of a 66.7% equity stake in Silversea Cruises,with RCCL chairman and ceo Richard Fain saying the deal “presents an extraordinary opportunity to expand vacation options for guests and create revenue in strategic growth areas”.
Strategic rationale for the partnership includes driving long-term capacity growth in the luxury and expedition segments “at a much larger scale than what Silversea would achieve independently”.
Royal Caribbean will also diversify its portfolio by adding an ultra-luxury brand, while the combined companies will leverage their global footprint to generate demand and increase vacation and destination options for the guests of both businesses.
There will also be significant synergies achieved relating to global market access, supply chain, purchasing power and other economies of scale.
Silversea’s Manfredi Lefebvre D’Ovidio will remain executive chairman of Silversea, while Silversea ceo Roberto Martinoli will also continue in his role, working with the existing Silversea management team.
More information in today’s issue of Travel Daily.
Source: Travel Australia